Creative Operations

Andrew Lee

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01
Brand & Social Growth
MAISS Rebrand & Social Strategy

Owned the full Instagram content calendar, caption writing, and brand identity for a student org - posting, scheduling, and tracking performance week to week.

+38%
Followers, 1 Week
Social Media, Branding →
02
Marketing & Event Production
Screen on the Green

Grew UCI's outdoor movie screening from 600 to 900+ attendees through full-cycle marketing, and pulled off a last-minute creative pivot with weeks to spare.

900+
Attendees
Marketing, Content →
03
Live Events
Aldrich Park After Dark

Directly oversaw a live concert series featuring San Pacho and JID - managing commissioners, interns, and a six-figure budget in-house.

$266K
Budget
Event Production →
04
Brand & Outreach
LIFEvest Financial Literacy Program

Rebuilt LIFEvest program's visual identity - icons, sticker packs, and 45+ graphics. Drove outreach to children from 10+ local schools and crafted a data-driven impact report to help expand the program to a new university.

10+
Schools Outreached
Branding, Outreach →
05
Research & Process Improvement
Amazon Operations

Led process improvement initiatives across Robotics and Manual departments, boosting operational efficiency through data analysis, associate collaboration, and hands-on redesign.

+19.8%
Rate Increase
Data & Research →

More projects and impacts coming soon,andr this portfolio is actively being updated.