ABOUT
Creative Marketer & Community Builder
Andrew
Andrew
Lee.
About
I'm a recent UC Irvine graduate (Business Administration + Informatics) driven by a passion for storytelling, visual design, and community engagement. I love turning ideas into content, campaigns, and events that actually connect with people.
I've rebuilt brand identities, managed social platforms, and produced content that drives real growth - 50+ graphics, weekly posting schedules, and campaigns gaining engagement and followers.
Skills & Interests
Owned MAISS's entire social presence - posted and scheduled Instagram content, wrote email newsletters, and ran direct marketing at event booths. Drove 38% follower growth and 90%+ engagement increase.
Social Media, BrandingLed process improvement initiatives across Robotics and Manual departments, boosting operational efficiency through data analysis, associate collaboration, and hands-on redesign.
Research, AdvocacyOversaw a $780K+ departmental budget and directly managed Aldrich Park After Dark, a 7,000+ attendee live concert featuring San Pacho and JID.
Event ProductionOwned MAISS's entire social media operation end to end - posted and scheduled Instagram content and stories, wrote and sent email newsletters, and ran in-person direct marketing at event booths. Rebuilt the brand's visual identity (mascot, design system, principles, and guidelines), then used it to drive measurable growth: 38% follower increase in a single week, 90%+ engagement increase, and 80% growth in Mentorship Program applications. Produced 50+ original graphics at a 2–3/week cadence across campaigns for speaker panel, networking, and workshop events.
Grew from a first-year intern to Chief of Staff, building creative and marketing skills at every step. Directed full-cycle marketing for Screen on the Green (600→900+ attendees), then moved into managing a $780K+ budget and directly overseeing events such as Aldrich Park After Dark, a live concert featuring San Pacho and JID - managing two commissioners and four interns through planning and negotiating performance costs within budget.
Provided daily support to 1,400+ residents - resolving conflicts, service requests, and active emergencies with 99% positive satisfaction feedback. Managed resident databases through Salesforce across millions of data points. Planned and executed 12+ resident engagement events, handling marketing, budgeting, and hosting. Drove a 61% response rate on a company-wide Resident Insights Survey through multi-channel outreach (social media, email, in-person canvassing, door-to-door) - ranking in the top 15% of ACC Community Assistants nationwide.
Designed 45+ graphics within an established brand kit and rebranded the LIFEvest Financial Literacy Program with a new mascot logo, icons, and sticker packs. Promoted financial literacy programs to 10+ local high schools, and built a data-driven impact report using demographic and geographic data that directly contributed to expanding the program to a new university.
Collaborated with 5 other Associates to organize the annual UCI Business Conference - strategically revamping the conference structure, recruiting 12+ industry professionals for four speaker panels, and securing $3,300+ in student programming funding. Reached 185 total in-person attendees. Also mentored 4 freshman Business major representatives over a two-quarter period, guiding professional development and career growth.
Facilitated the growth and integration of 6,000 new students into the UCI community, organizing and leading activities and icebreakers that fostered personal and social development. Operated alongside 100+ fellow SPOP leaders and staff to ensure a cohesive, well-organized orientation program.