Outdoor movie screenings that bring campus together.
Screen on the Green is a semi-annual outdoor movie screening held at UCI's Aldrich Park. As the Office of Student Service's (SSVP) Multimedia Commissioner, I coordinated all logistics, ensuring a seamless experience for hundreds of attendees.
Managed all operations: from concept ideation, pre-event planning, marketing, vendor communications, to day-of setup, staff shift coordination, and post-event breakdown. Worked cross-functionally with Professional Event, Marketing, and Finance Staff, and campus partners to deliver a polished, reliable event experience.
A campus tradition, innovated.
Screen on the Green had run for years as a reliable but plateaued event: solid attendance, but no real growth. As Multimedia Commissioner, I knew I could elevate marketing and programming for a bigger turnout, tighter production, and a $21,600 budget to manage responsibly.
Problem solving, Cost Reduction and Outreach.
With less than a month before the event, our film license for Barbie (2023) fell through. Rather than delay or cancel, I acted fast with my team and quickly pivoted to an alternative while holding the budget and every other logistic, from venue to vendors to staffing, in place.
I quickly turned our marketing materials around with our specialist to reflect our new programming, and began outreach initiatives around campus, including flyer, marquee banner, social media, and person-to-person publicity.
From 600 to 900+.
Over my time running planning and marketing, attendance grew from roughly 600 to 900+ attendees, the largest audience SOTG has ever see, with extreme positive qualitative feedback from team and attendees.
I was awarded Commissioner of the Year, out of 14 commissioners, at our end of year celebratory award ceremony.
